In the meantime, exactly the same data display that the number of customers that Entrepreneurs could access with adverts on YouTube in Hong Kong remained unchanged concerning October 2023 and January 2024.
You’ll obtain our total Digital 2024: Hong Kong report while in the embed beneath (Just click here if you can’t see that, or If you're able to’t alter the slides).
Although the clear distortions that often seem in X’s inferred gender data could possibly be because of largely into the higher number of “non-human” accounts that attribute in X’s Energetic user data (e.
Over a quarterly foundation, the organization’s data also reveal the size of Instagram’s ad audience in Hong Kong remained unchanged concerning Oct 2023 and January 2024.
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The quantity of social networking users in Hong Kong at the start of 2024 was such as 86.2 p.c of the whole population, but it surely’s crucial to stress that social websites customers might not characterize unique men and women (see our detailed notes on data to find out why).
For instance, buyer exploration results revealed by GWI generally offer you pretty a different image of X use by gender in comparison with X’s possess audience data.
It’s crucial to stress that these promoting access figures usually do not necessarily characterize precisely the same point as month-to-month active user figures while, and there might be significant variations among the size of YouTube’s advertisement audience and its whole active user foundation.
In addition, our Evaluation indicates that X’s inferences will not be specially reputable in analyzing end users’ gender, specifically in international locations in which English isn't the more info dominant language.
Let’s get a more in-depth evaluate what the latest quantities notify us, starting with a few valuable context relating to the inhabitants of Hong Kong.
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Whatever the explanation for these anomalies however, we recommend warning when analysing or interpreting X’s noted figures for use by gender.